{"id":4663,"date":"2013-03-12T00:00:00","date_gmt":"2013-03-12T00:00:00","guid":{"rendered":"http:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/"},"modified":"2013-03-12T00:00:00","modified_gmt":"2013-03-12T00:00:00","slug":"brand-new-bravo-vail","status":"publish","type":"post","link":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/","title":{"rendered":"Brand New Bravo! Vail"},"content":{"rendered":"

Bravo! Vail today announced the unveiling of its new brand, including a more concise and flexible version of its popular name, new logo design and tagline development. The name and tagline, \u201cBravo! Vail – The Sound of Extraordinary,\u201d and its new look will permeate the 2013 season and beyond, including but not limited to all season collateral. The 26th season is the perfect time for this comprehensive redesign, the first in many years, as Bravo! Vail moves into the next 25 years of its storied history.<\/p>\n

Under the leadership of new executive director James W. Palermo, who assumed the role in September 2012, the new brand is designed to focus current institutional efforts on increasing ticket sales to even higher levels, growing the quality and scope of the Festival, and highlighting Bravo! Vail\u2019s distinction as being the only Festival in North America hosting three world-renowned resident orchestras. <\/p>\n

Bravo! Vail selected Hill Aevium of Edwards as its agency of record tasked with developing a brand strategy for moving the organization forward.<\/p>\n

\u201cAfter much research and close collaboration with the Bravo! Vail team, we felt it was time for the rest of the world to know just how far this music festival has come,\u201d explained Pati Martinez, Creative Director for Hill Aevium. \u201cYou would literally have to travel far and wide to replicate the musical offering that comes to Bravo! Vail\u2019s stage every summer. It\u2019s a one-of-akind experience in a spectacular setting.\u201d<\/p>\n

The Bravo! Vail Valley Music Festival was created in 1987 by John Giovando, an attorney with a love of classical music, and acclaimed violinist, Ida Kavafian, who together had already established a successful chamber music festival in New Mexico. Through world-class performances, dedicated leadership and generous support from the community, the Festival has grown from a handful of attendees to an annual audience of more than 60,000. More than 50 acclaimed soloists visit the Vail Valley each summer to perform in chamber ensembles and as soloists with resident orchestras.<\/p>\n

A renewed effort to reach core target markets – year-round residents, second-home owners, and visitors to the Vail Valley, including Denver\/Front Range visitors – who love sharing a great <\/p>\n

musical experience in a spectacular natural setting with friends, is enhanced by Bravo! Vail\u2019s ultimate trifecta: great music, social interaction, and the natural beauty of the Vail Valley.<\/p>\n

The only Festival in North America to host three of the world\u2019s finest orchestras in a single season, Bravo! Vail celebrates its 26th season June 28 through August 3, 2013, under the leadership of artistic director Anne-Marie McDermott and executive director James W. Palermo. The 2013 season features residencies by the New York Philharmonic, The Philadelphia Orchestra and the Dallas Symphony Orchestra with popular concerto artists plus a wide array of stellar chamber music performances. For more information about Bravo! Vail<\/a> call 970.827.5700.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bravo! Vail today announced the unveiling of its new brand, including a more concise and flexible version of its popular…
Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4663","post","type-post","status-publish","format-standard","hentry","category-signature-event-press-releases"],"acf":[],"yoast_head":"\nBrand New Bravo! Vail | Vail Valley Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand New Bravo! Vail | Vail Valley Partnership\" \/>\n<meta property=\"og:description\" content=\"Bravo! Vail today announced the unveiling of its new brand, including a more concise and flexible version of its popular...Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\" \/>\n<meta property=\"og:site_name\" content=\"Vail Valley Partnership\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VailValleyPartnership\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-12T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Cubic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cubic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\"},\"author\":{\"name\":\"Cubic\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/842c7a98979ef01aa2ed3d0c679da814\"},\"headline\":\"Brand New Bravo! Vail\",\"datePublished\":\"2013-03-12T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\"},\"articleSection\":[\"Signature Event Press Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\",\"name\":\"Brand New Bravo! Vail | Vail Valley Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#website\"},\"datePublished\":\"2013-03-12T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vailvalleypartnership.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand New Bravo! Vail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#website\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/\",\"name\":\"Vail Valley Partnership\",\"description\":\"Support. Unite. Lead.\",\"publisher\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vailvalleypartnership.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\",\"name\":\"Vail Valley Partnership\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png\",\"contentUrl\":\"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png\",\"width\":320,\"height\":157,\"caption\":\"Vail Valley Partnership\"},\"image\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/VailValleyPartnership\",\"https:\/\/x.com\/VVPartnership\",\"https:\/\/www.youtube.com\/user\/vvpartnership1\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/842c7a98979ef01aa2ed3d0c679da814\",\"name\":\"Cubic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa24a04552cec6d366d72434fa0d7310579488797096dcdafd85e8c6a4cd81a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa24a04552cec6d366d72434fa0d7310579488797096dcdafd85e8c6a4cd81a1?s=96&d=mm&r=g\",\"caption\":\"Cubic\"},\"description\":\"Cubic Creative\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/author\/cubic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand New Bravo! Vail | Vail Valley Partnership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/","og_locale":"en_US","og_type":"article","og_title":"Brand New Bravo! Vail | Vail Valley Partnership","og_description":"Bravo! Vail today announced the unveiling of its new brand, including a more concise and flexible version of its popular...Read More","og_url":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/","og_site_name":"Vail Valley Partnership","article_publisher":"https:\/\/www.facebook.com\/VailValleyPartnership","article_published_time":"2013-03-12T00:00:00+00:00","author":"Cubic","twitter_misc":{"Written by":"Cubic","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#article","isPartOf":{"@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/"},"author":{"name":"Cubic","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/842c7a98979ef01aa2ed3d0c679da814"},"headline":"Brand New Bravo! Vail","datePublished":"2013-03-12T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/"},"wordCount":468,"commentCount":0,"publisher":{"@id":"https:\/\/www.vailvalleypartnership.com\/#organization"},"articleSection":["Signature Event Press Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/","url":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/","name":"Brand New Bravo! Vail | Vail Valley Partnership","isPartOf":{"@id":"https:\/\/www.vailvalleypartnership.com\/#website"},"datePublished":"2013-03-12T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vailvalleypartnership.com\/2013\/03\/brand-new-bravo-vail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vailvalleypartnership.com\/"},{"@type":"ListItem","position":2,"name":"Brand New Bravo! Vail"}]},{"@type":"WebSite","@id":"https:\/\/www.vailvalleypartnership.com\/#website","url":"https:\/\/www.vailvalleypartnership.com\/","name":"Vail Valley Partnership","description":"Support. Unite. Lead.","publisher":{"@id":"https:\/\/www.vailvalleypartnership.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vailvalleypartnership.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vailvalleypartnership.com\/#organization","name":"Vail Valley Partnership","url":"https:\/\/www.vailvalleypartnership.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png","contentUrl":"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png","width":320,"height":157,"caption":"Vail Valley Partnership"},"image":{"@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VailValleyPartnership","https:\/\/x.com\/VVPartnership","https:\/\/www.youtube.com\/user\/vvpartnership1"]},{"@type":"Person","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/842c7a98979ef01aa2ed3d0c679da814","name":"Cubic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fa24a04552cec6d366d72434fa0d7310579488797096dcdafd85e8c6a4cd81a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa24a04552cec6d366d72434fa0d7310579488797096dcdafd85e8c6a4cd81a1?s=96&d=mm&r=g","caption":"Cubic"},"description":"Cubic Creative","url":"https:\/\/www.vailvalleypartnership.com\/author\/cubic\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts\/4663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/comments?post=4663"}],"version-history":[{"count":0,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts\/4663\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/media?parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/categories?post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/tags?post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}