{"id":35644,"date":"2020-10-22T13:58:40","date_gmt":"2020-10-22T13:58:40","guid":{"rendered":"https:\/\/www.vailvalleypartnership.com\/?p=35644"},"modified":"2020-10-27T18:25:46","modified_gmt":"2020-10-27T18:25:46","slug":"insights-collective-weekly-briefing-october-21","status":"publish","type":"post","link":"https:\/\/www.vailvalleypartnership.com\/2020\/10\/insights-collective-weekly-briefing-october-21\/","title":{"rendered":"Insights Collective weekly briefing, October 21"},"content":{"rendered":"<h2><span data-contrast=\"auto\">VIRUS<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">_______________________________________________________<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Coronavirus positivity rates rose sharply throughout Illinois.\u00a0<\/span><\/b><span data-contrast=\"auto\"> In Chicago<\/span> <span data-contrast=\"auto\">the positivity rate rose to 5.4 percent, the highest level in the past six weeks. The state&#8217;s highest coronavirus positivity rate is in the Rockford area, where two weeks of increased mitigations have failed to stem the increase in positivity rates \u2013 now at 10.6 percent.\u00a0Source \/ Full State-wide data: <\/span><a href=\"https:\/\/url.emailprotection.link\/?bsQYIdH-fHrP8lxUCs6MSZJtcyGt9ay_LcULyRbKVErUsCSAycdhMBEvKWo5LeWV8yuP-3w_JOGT1-K9dPG9bfEao2ZuWcP-BmpP6XnrQ8CyDEOHSbGmYSSxS9kLp2iIGrkrVYvQ9VnNT1q_jjfWdz9C4MuUhs9QirEvai2-Lxzw~\"><span data-contrast=\"none\">here<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">And why is that important [Insights Collective]<\/span><\/b> <b><span data-contrast=\"auto\">\u2026<\/span><\/b> <span data-contrast=\"auto\">Under Gov. J.B. Pritzker&#8217;s Restore Illinois plan, if one of the state&#8217;s 11 regions experiences three or more consecutive days of <\/span><b><span data-contrast=\"auto\">a coronavirus positivity rate of 8 percent or more, authorities activate additional restrictions on gatherings and businesses<\/span><\/b><span data-contrast=\"auto\">.<\/span> <span data-contrast=\"auto\">This is precisely what transpired at <\/span><span data-contrast=\"auto\">The University of Arizona<\/span><span data-contrast=\"auto\">. They\u00a0<\/span><span data-contrast=\"auto\">announced it will cancel Spring Break in 2021 to limit the spread of COVID-19.<\/span> <span data-contrast=\"auto\">Some students think their peers will still travel because many classes are online only. The school is joined by other universities in Pac-12 and the American Association of Universities in eliminating Spring Break 2021. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">RE<\/span><span data-contrast=\"auto\">OPENING<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">_______________________________________________________<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tennessee has launched a new ad campaign aimed at protecting the health of visitors and residents.<\/span><\/b><span data-contrast=\"auto\"> The effort, \u2018For the Love of Tennessee, Travel Safe\u2019 reminds residents to play&#8211;but play it safe&#8211;while following key safety guidelines like mask-wearing and social distancing. The campaign will run through December with TV, print, digital, radio and billboard ads. Microsite: <\/span><a href=\"https:\/\/url.emailprotection.link\/?boDrZyZnFwIbiVj1jW4gjSw2c9uEPTQiXeBwesZluzImQhmrf_comyd3r7_McAX2t3SY5YqxcddY4cMG3mYoJyJDfBC2Sz33wPnFNnAQpcqgKs9ejVREMjxz__l_fjdQ8RwbqxMMmkebC97Sv6Wz6R3EwkLq_JPgnAk1sRIi1ALg~\"><span data-contrast=\"none\">here<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">And why is that important [Insights <\/span><\/b><b><span data-contrast=\"auto\">Collective] \u2026<\/span><\/b> <span data-contrast=\"auto\">By and large destination marketing has resume<\/span><span data-contrast=\"auto\">d \u2013and the tone is one of safety and responsibility. <\/span><span data-contrast=\"auto\">This approach assumes travelers have internalized <\/span><span data-contrast=\"auto\">the inspirational aspect<\/span><span data-contrast=\"auto\"> and don\u2019t need it to be front in center of any advertising push.\u00a0 Campaigns that promote health and safety\u00a0<\/span><span data-contrast=\"auto\">likely <\/span><b><span data-contrast=\"auto\">activate <\/span><\/b><b><span data-contrast=\"auto\">a <\/span><\/b><b><span data-contrast=\"auto\">repeat customer base more than first time visitors<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">ECONOMY<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">_______________________________________________________<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Unemployment rates were lower in 30 states, higher in 8 states, and stable in 12 states and the District of Columbia.<\/span><\/b><span data-contrast=\"auto\">\u00a0 All 50 states and the District had jobless rate increases from a year earlier. The national unemployment rate declined by 0.5 percentage point over the month to 7.9 percent but was 4.4 points higher than in September 2019.\u00a0Source: <\/span><a href=\"https:\/\/url.emailprotection.link\/?bE-t7eXf1ByD7YpIxnhB_Vh9HPmGa5uAo1EpdaBtQgsdifFOzrmHkbi_AM0bbqvFDm_PEUMmAq3x3rYjvXsdjON5euzNCl_W0xfaUx3mMfsrZig_1dQG2t9CrUUjE93HQfq5fNcOw4FUOd7XSzkmp2NIWeShDz9fDZDw1LjpaecY~\"><span data-contrast=\"none\">BLS<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">And why is that important [Insights Collective] \u2026<\/span><\/b> <b><span data-contrast=\"auto\">Hawaii and Nevada are being impacted by the lack of tourism<\/span><\/b><b><span data-contrast=\"auto\">.<\/span><\/b><span data-contrast=\"auto\"> Hawaii had the highest unemployment rate in September, 15.1 percent, followed by Nevada, 12.6 percent. Nebraska had the lowest rate, 3.5 percent, followed by South Dakota, 4.1 percent, and Vermont, 4.2 percent. Looking at source market unemployment is important<\/span><span data-contrast=\"auto\">, it tells us where travel restrictions are most impactful (Hawaii and Nevada) <\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\"> reminds us that <\/span><b><span data-contrast=\"auto\">th<\/span><\/b><b><span data-contrast=\"auto\">ose not working, or worried about losing their jobs, are not candidates for travel. \u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">LODGING\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">_______________________________________________________<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A 10-year, nearly $800,000\u00a0tax break for a new Kessler hotel has been approved by the Hudson Industrial Development Agency in New York.<\/span><\/b><span data-contrast=\"auto\"> \u00a0The property will open in 2022. About $156,000 in tax breaks would be from the state and $597,146 would be from the region. Within the region, $253,574 in tax breaks would come from the county, $168,950 from the city and $174,622 from the Hudson school district. Source: <\/span><a href=\"https:\/\/url.emailprotection.link\/?bzaMNDTLP9jZDDiqUjxxEvndV0TYDGjdyOmR9asiJtKmCu-Zs6_6yrpR99WpKKh5gXT0W-GFQcuxuwAPq2Vjr4rt6cTXlhWLKzYYqEECqv3cqU3MJNH18xWe-2WioOX9k_M7DEqzF1srdUnVAgAdq02kg1fvXa4OsIMGck9q75qQ~\"><span data-contrast=\"none\">Register Star<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">And why is that important [Insights Collective] \u2026<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">Only reputable and influential developers receive tax breaks, and besides,<\/span><b><span data-contrast=\"auto\"> tax breaks are generally only given to developers when the area is going to greatly<\/span><\/b><b><span data-contrast=\"auto\"> benefit.\u00a0<\/span><\/b><span data-contrast=\"auto\"> Only time will tell if the tax breaks are the right decision. The ROI report suggests f<\/span><span data-contrast=\"auto\">or every $1 of incentive the project receives, the county receives $7.54, the city receives $11.99 and the school district receives $2.62. This averages to $7.36 in benefits to the region and state for every $1 given to the project in incentives.<\/span> <span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"auto\">NEW REALITIES<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">_______________________________________________________<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Nebraska tourism industry professionals <\/span><\/b><b><span data-contrast=\"auto\">gathered <\/span><\/b><b><span data-contrast=\"auto\">virtually for the 2020 Nebraska Tourism Conference. <\/span><\/b><span data-contrast=\"auto\">Attendees heard from <\/span><span data-contrast=\"auto\">a variety of speakers on topics such as editorial impacts and inspiration, benefits of diversity and inclusion and the future of tourism. <\/span><b><span data-contrast=\"auto\">All sessions <\/span><\/b><b><span data-contrast=\"auto\">were<\/span><\/b><b><span data-contrast=\"auto\"> free.<\/span><\/b><span data-contrast=\"auto\"> Source: <\/span><a href=\"https:\/\/url.emailprotection.link\/?bmz1rR2XrDqv2vU6x0bOAlt55fFm7Cr8pj80QbSjdm8c8zCvgbsJUnwWOSx1lFflXtgoz0xRPRCScoDCKdChq9eewqsTNeviRHDaD_g4YPULKhfw_D3bTIhQIVN7BSUcxmmcjmxxQupz1vHZ92YitaejdL2bVEESbg2dre0DxLyU~\"><span data-contrast=\"none\">KRVN<\/span><\/a><span data-contrast=\"auto\"> \/ Full Agenda: <\/span><a href=\"https:\/\/url.emailprotection.link\/?b-6A6hmQ4goW1y70xvRQqB-Q0kBVAjtuwwaO0mq5aXZCHxhq0da0YjcLlFbnFNWcW5GVFKNr9LPhET2PDg4i2irvBIlHIOPvph0sfEqFpdc3T4p9xWRHbG92M7n0QyJuZkeNGU72yucdNE0oBWIsvhQtQ_h_sfA3PQRNnokeH76c~\"><span data-contrast=\"none\">here<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">And why is that important [Insights Collective] \u2026 <\/span><\/b><span data-contrast=\"auto\">We highlight the effort of Nebraska tourism officials for making their event complimentary to attend.\u00a0 Is this the future of events? Yes.\u00a0 As more organizations shift to complimentary distribution of content it will be hard to justify full, or even discounted registration fees for virtual events. <\/span><span data-contrast=\"auto\">Music and movies went through a similar digital pricing evolution, conferences and events will need to as well.<\/span> <b><span data-contrast=\"auto\">For destinations anticipating a return to conference business, be mindful that professionals in the conference industry are looking at new <\/span><\/b><b><span data-contrast=\"auto\">digital <\/span><\/b><b><span data-contrast=\"auto\">models which<\/span><\/b><b><span data-contrast=\"auto\"> remove\u00a0<\/span><\/b><b><span data-contrast=\"auto\">the destination experience<\/span><\/b><b><span data-contrast=\"auto\"> from the<\/span><\/b><b><span data-contrast=\"auto\"> top of the consideration set<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\"><br \/>\n<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VIRUS\u00a0 _______________________________________________________\u00a0 Coronavirus positivity rates rose sharply throughout Illinois.\u00a0 In Chicago the positivity rate rose to 5.4 percent, the highest&#8230;<br \/><a class=\"read-more\" href=\"https:\/\/www.vailvalleypartnership.com\/2020\/10\/insights-collective-weekly-briefing-october-21\/\">Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":34698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[2633],"class_list":["post-35644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-press-releases","tag-insights-collective-weekly-briefing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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