{"id":35269,"date":"2020-09-23T22:55:42","date_gmt":"2020-09-23T22:55:42","guid":{"rendered":"https:\/\/www.vailvalleypartnership.com\/?p=35269"},"modified":"2020-09-29T23:00:58","modified_gmt":"2020-09-29T23:00:58","slug":"insights-collective-weekly-briefing-6","status":"publish","type":"post","link":"https:\/\/www.vailvalleypartnership.com\/2020\/09\/insights-collective-weekly-briefing-6\/","title":{"rendered":"Insights Collective weekly briefing"},"content":{"rendered":"

VIRUS<\/span>\u00a0<\/span><\/h2>\n
\n

One-third of Colorado residents surveyed said they would likely not <\/span><\/b>signup <\/span><\/b>to get <\/span><\/b>vaccinated<\/span><\/b> when <\/span><\/b>a vaccine becomes available.<\/span><\/b> Fewer <\/span>than half<\/span> of those polled said they are very <\/span>likely to<\/span> ever get the vaccine<\/span>!<\/span>\u00a0<\/span>\u00a0<\/span>Source: <\/span>Colorado Sun<\/span><\/a>\u00a0<\/span><\/p>\n

And why is that important [Insights Collective]<\/span><\/b> \u2026<\/span><\/b> The <\/span>1\/3 headline findings <\/span>echo similar vaccination rates for kids in Colorado<\/span>. <\/span>This sets up a nightmare scenario for health leaders<\/span><\/b>in their desire to avoid becoming a national hot-spot for Covid-19.\u00a0<\/span><\/b> If you add political affiliation to the mix,\u00a0<\/span>b<\/span>oth<\/span> republicans and democrats are losing t<\/span>r<\/span>ust in the<\/span> nation\u2019s top disease fighters \u2013 with substantial majorities in both parties believing vaccine approval is being driven by politics \u2013 not science.\u00a0 <\/span>More importantly for resorts and marketers, will failure to get vaccinated make <\/span><\/b>jurisdictions \/ destination<\/span><\/b>s less competitive?\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

RE<\/span>OPENING<\/span>\u00a0<\/span><\/h2>\n
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And why is that important [Insights <\/span><\/b>Collective] \u2026<\/span><\/b>\u00a0<\/span><\/b> It is no coincidence that Italy led the way when it came to preparing its airport to handle passengers in the COVID era.\u00a0 The country is highly dependent on <\/span>tourism and<\/span> enabling rapid testing on site will allow it to welcome far more visitors in a safe manner.\u00a0 The airport also scored highly for having strict enforcement of mask requirements, easy-to-read signage, and an efficient way of routing passengers through security and health procedures.\u00a0 <\/span>U.S. airports have fallen behind in many ways, but this is one area in which they need to catch up quickly.<\/span><\/b>\u00a0\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

ECONOMY<\/span>\u00a0<\/span><\/h2>\n
\n

Florida\u2019s tourism industry will be the slowest sector to emerge from the recession caused by the coronavirus,<\/span><\/b> dragging down the overall economy<\/span><\/b>.<\/span><\/b> Tourism accounts for 13% to 15% of the state\u2019s main revenue fund, Florida chief economist Amy Baker said, and tourists aren\u2019t likely to start flocking back to the Sunshine State in pre-pandemic numbers for at least a year after a COVID-19 vaccine is available to the public, which isn\u2019t expected until next summer. <\/span>\u201c<\/span>Our belief is that tourism is going to take two to three years to recover, and it will be the longest-recovering sector that we have,\u201d Baker told the Legislative Budget Commission.<\/span> Source: <\/span>Orlando Sentinel<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

And why is that important [Insights Collective] \u2026<\/span><\/b> While <\/span>we are<\/span> optimistic that<\/span> Florida <\/span>will have a quicker rebound than forecast, <\/span>it\u2019s important to listen to what <\/span>Florida<\/span>\u2019s<\/span> chief economist is forecasting.<\/span> Reports continue to suggest a longer haul towards recovery \u2013 and <\/span><\/b>tourism destinations <\/span><\/b>should plan accordingly<\/span><\/b>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

LODGING\u00a0<\/span>\u00a0<\/span><\/h2>\n
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Seeking to discourage parties, VRBO has removed 1-night listings from its platform for homes in Arizona<\/span><\/b>.\u00a0 The policy<\/span> will be in effect through January 2021, and company officials expressed a desire to find a long-term solution to help eliminate large gatherings.\u00a0 <\/span>Source:<\/span>USA Today<\/span><\/a>\u00a0<\/span><\/p>\n

And why is that important [Insights Collective] \u2026 <\/span><\/b>The move comes after an August announcement from Airbnb to <\/span>b<\/span>an parties and events, capping occupancy at 16 guests.\u00a0 <\/span>The real issue, however, is a 2016 law passed by state legislators which prohibited cities and towns from placing bans on short-term rentals.\u00a0 That legislation, and the <\/strong><\/span>unintended<\/span>conse<\/span>quences of throwing a house party in the time of a pandemic, <\/span>widen the gap between <\/span><\/strong>supporting property owners\u2019 rights to do as they please with their homes, and others trying to strike a balance that gives neighbors some ability to maintain the<\/span><\/b>sanctity of<\/span><\/b> their neighborhoods.\u00a0<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/h2>\n

NEW REALITIES<\/span>\u00a0<\/span><\/h2>\n
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The Santa Barbara (California) County Vintners Association has started the process to assess a 1 percent fee on wine sales to consumers.<\/span><\/b>\u00a0 The fund would be used for marketing, <\/span>like<\/span> the bed tax charged by hotels to fund marketing and tourism efforts. The group has raised money for years for things like marketing with its annual festival.\u00a0If enacted, about 1 million dollars would be raised in the first year.\u00a0 Source: <\/span>KCLU<\/span><\/a>\u00a0<\/span><\/p>\n

And why is that important [Insights Collective] \u2026 <\/span><\/b>Resorts and destinations perfected the dedicated funding stream with <\/span>BedTax<\/span> allocations. Other groups have taken notice and will use the playbook to their advantage. <\/span>While policy implications are nuanced, a proliferation of these types of taxes looks to be the norm. Is that a good thing? If resorts and destinations encourage these types of policy changes, they must a<\/strong><\/span>lso <\/span>acknowledge their role will shift from s<\/span>ales & marketing to… something else entirely.\u00a0\u00a0<\/span>\u00a0<\/span><\/strong>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

VIRUS\u00a0 One-third of Colorado residents surveyed said they would likely not signup to get vaccinated when a vaccine becomes available….
Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":34698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[2609,2509,2559],"class_list":["post-35269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-press-releases","tag-covid-travel-details","tag-insights-collective","tag-weekly-briefing"],"acf":[],"yoast_head":"\nInsights Collective weekly briefing | Vail Valley Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vailvalleypartnership.com\/2020\/09\/insights-collective-weekly-briefing-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights Collective weekly briefing 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\u00a0<\/span>Rome has been awarded the first five-star anti-COVID award for its airport.\u00a0<\/span><\/b> The rating comes from an international body that usually grades airports on more traditional performance metrics but has now developed sanitation scores as well.\u00a0 Fiumicino Airport opened a 7,000-square-foot testing center earlier this month to provide organized, rapid testing for incoming visitors.\u00a0 Source: <\/span>CNN<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n