{"id":35134,"date":"2020-09-10T13:45:46","date_gmt":"2020-09-10T13:45:46","guid":{"rendered":"https:\/\/www.vailvalleypartnership.com\/?p=35134"},"modified":"2020-09-16T07:22:22","modified_gmt":"2020-09-16T07:22:22","slug":"insights-collective-weekly-briefing-4","status":"publish","type":"post","link":"https:\/\/www.vailvalleypartnership.com\/2020\/09\/insights-collective-weekly-briefing-4\/","title":{"rendered":"Insights Collective weekly briefing"},"content":{"rendered":"

VIRUS<\/h3>\n
\n

Air Canada is volunteering to participate in a study on the effectiveness of quarantine policies.<\/strong>\u00a0 The effort comes as the country has placed limits on inbound travel, including a mandated 14 days of quarantine upon arrival.\u00a0 The study will ask inbound passengers to volunteer samples for COVID-19 testing when they land, seven days later, and at the end of the 14-day period.\u00a0 The goal is to see if quarantine periods can be shortened or eliminated.\u00a0 Source: BTN<\/a><\/p>\n

And why is that important [Insights Collective] \u2026<\/strong> Quarantine coupled with testing procedures, and the best practices that follow now need to take on primary importance in resort and destination operational playbooks.<\/strong>\u00a0 There is no due date for a vaccine, despite political pressure to deliver a vaccine by election day. As a result, changes in social behavior coupled with testing and quarantine are the best procedures to follow.<\/p>\n

 <\/p>\n

REOPENING<\/h3>\n
\n

A new type of memento is being sold at this year\u2019s drive-through Colorado State Fair.<\/strong>\u00a0 The range of purchasable products is much narrower than in years past, but it now includes custom masks that reflect a \u201cWalk on the Wild Side\u201d theme.\u00a0 The fair launched a friendly competition among its staff to design official masks once it became clear that any in-person event would require them.\u00a0 Source: La Junta Tribune-Democrat<\/a><\/p>\n

And why is that important [Insights Collective] \u2026 <\/strong>As we\u2019ve alluded to in prior issues, reopening is more than going back to the way things were.\u00a0 Reopening means being aware of guests\u2019 preferences and society needs \u2013 in this case wearing a mask to attend an in-person event.\u00a0 Our research continues to show that visitors are more likely to make (and keep) travel plans when their safety is a top consideration by the resort and destination.\u00a0 <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

ECONOMY<\/h3>\n
\n

An index measuring employing trends rose in August for the fourth consecutive month.<\/strong>\u00a0 Despite the improvement, the labor market is still far from making up all lost ground in March and April.\u00a0 A wave of infections this fall would limit the expansion of the labor market, but a decline in infections would lead to job growth for industries impacted early in the pandemic such as hotels and restaurants. Source: Conference Board<\/a><\/p>\n

And why is that important [Insights Collective] \u2026 <\/strong>There are silver linings in the economic data \u2013 employment trends being one of them.\u00a0 For many, the virus and it\u2019s spread have become just another thing to manage, and as a result their attention has turned to other aspects of life: school, work, and play.<\/strong>\u00a0 That shift means companies will need \u201cstaff-up\u201d in order to serve the growing demand.\u00a0 Again, much of this depends on the ability to curtail another spike in infections \u2013 but the right protocols and procedures can go a long way to ensuring the economy has more bright spots in the future.<\/p>\n

 <\/p>\n

LODGING<\/h3>\n
\n

Airbnb announced that 1.2 million of its 5+ million listings now follow an enhanced cleaning protocol.<\/strong>\u00a0 The program began in June to increase guest confidence and is now available in 220 countries and regions.\u00a0 The company claims that listings using the protocol are receiving three times more bookings than other properties.\u00a0 Source: PhocusWire<\/a><\/p>\n

And why is that important [Insights Collective] \u2026 <\/strong>Transparency between travelers and homeowners about expectations and protocols is more important than ever. With vacation rentals being in high demand, vacation rental managers have reported that they\u2019re busier than ever during the pandemic, partially due to travelers believing they are safer alternatives to hotels. Enhanced cleaning protocol, and the marketing of those protocols, will help reinforce that perception<\/strong>. We believe that as travelers continue to favor domestic destinations for their next getaway, and with the COVID-19 pandemic still raging, they will likely book even more vacation rentals.<\/p>\n

*This is a new section to our Briefing Sheet, and its inclusion is a valuable proxy for anticipated guests returning to the market.<\/em><\/p>\n

 <\/p>\n

NEW REALITIES<\/h3>\n
\n

Spirit Airlines has started testing biometric check-in.<\/strong>\u00a0 The trial program will be based at Chicago\u2019s O\u2019Hare Airport and is designed to streamline the process and reduce face-to-face interactions between employees and passengers.\u00a0 One customer service agent is still involved at the beginning in order to check ID before allowing access to the new kiosks at the check-in\/bag-drop area.\u00a0 Source: TechCrunch<\/a><\/p>\n

And why is that important [Insights Collective] \u2026 <\/strong>The arrival of biometric check-in for Sprint passengers in Chicago is another example of the pandemic allowing for experiments that otherwise would have happened much further in the future.<\/strong>\u00a0 We see this technology being quickly adapted at the destination and facility level \u2013 and encourage the industry to be on the leading edge of its implementation.<\/p>\n","protected":false},"excerpt":{"rendered":"

VIRUS Air Canada is volunteering to participate in a study on the effectiveness of quarantine policies.\u00a0 The effort comes as…
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