{"id":24835,"date":"2018-12-30T08:15:08","date_gmt":"2018-12-30T08:15:08","guid":{"rendered":"https:\/\/www.vailvalleypartnership.com\/?p=24835"},"modified":"2018-12-13T04:18:21","modified_gmt":"2018-12-13T04:18:21","slug":"cirque-mountain-apparel-transfers-brand-to-locale-outdoor","status":"publish","type":"post","link":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/","title":{"rendered":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor"},"content":{"rendered":"

To All Our Clients, Supporters and Friends,<\/p>\n

Over the years you each have held a key role in getting us to where we are today. We have grown Cirque\u2019s brand recognition, market presence, and consumer loyalty to an incredible level I never thought possible. The support from our wholesale partners and consumers has been overwhelmingly positive and the backbone that keeps us in business. I personally want to thank everyone who has supported our brand up to this point, Cirque Mountain Apparel.<\/p>\n

Beginning on January 1st, 2019 we will operate under a new brand name. \u00a0My team and I have long desired a more meaningful mission for our company, something we believe in and can stand behind. \u00a0Our new identity, LOCALE Outdoor, better represents the products we produce and our evolution of the brand to offer a year-round assortment.\u00a0 Lastly, the brand will embody our new socially conscious mission to reinvest in the environment and our local communities.<\/p>\n

We will operate under our new name starting on January 1st, 2019.\u00a0 All products designed as part of the Spring 2019 line and forward will be branded with LOCALE Outdoor branding.<\/p>\n

I am very enthusiastic and optimistic at the positive opportunity we have to engage our consumers with our wholesale partners at the point of purchase, as well as further promoting our positive mission. I encourage each of you to take a look at our Brand Overview\u00a0for a sneak peek of our new look and aesthetic (see link below). Additionally, some high-level information on the new brand, logistics, and timelines is below. \u00a0Please reach out with any questions or concerns as we take on this project.<\/p>\n

Thank\u00a0you very much for your continued support and sticking with us as we begin the next chapter of our company.<\/p>\n

Alex Biegler
\nCEO & Founder<\/p>\n

Mission Statement:<\/strong>\u00a0Create apparel inspired by your favorite destinations, passions, and brands. Reinvest in the environment and communities that support our lifestyles.<\/p>\n

Brand Values:<\/strong>\u00a0Outdoors, Localize, Community, Giving Back<\/p>\n

Brand Positioning:<\/strong>\u00a0 LOCALE Outdoor (formerly Cirque Mountain Apparel) creates apparel that brings to life the destinations, passions, and brands that define you. \u00a0We are inspired with a purpose, to support, protect, and preserve the environment and communities that make our lifestyles possible. LOCALE empowers our consumers to join our initiative to give back through our Buy to Give program.<\/p>\n

Visit the website at\u00a0LOCALEOutdoor.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

To All Our Clients, Supporters and Friends, Over the years you each have held a key role in getting us…
Read More<\/a><\/p>\n","protected":false},"author":17931,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,833],"tags":[675,1414,1413,1409,1416,1050,611,1420,1418,734,594,1417,1411,1410,1412,1376,1419,1415,199,366,311],"class_list":["post-24835","post","type-post","status-publish","format-standard","hentry","category-community-press-releases","category-visitor-information","tag-avon","tag-best-apparel-for-the-mountains","tag-best-mountain-apparel","tag-cirque-mountain-apparel","tag-clothes","tag-co","tag-colorado","tag-company","tag-design","tag-eagle","tag-eaglevail","tag-hats","tag-locale","tag-locale-outdoor","tag-mountain-apparel","tag-mountains","tag-outdoor-apparel","tag-usa","tag-vail","tag-vail-valley","tag-vail-valley-partnership"],"acf":[],"yoast_head":"\nCirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership\" \/>\n<meta property=\"og:description\" content=\"To All Our Clients, Supporters and Friends, Over the years you each have held a key role in getting us...Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\" \/>\n<meta property=\"og:site_name\" content=\"Vail Valley Partnership\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VailValleyPartnership\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-30T08:15:08+00:00\" \/>\n<meta name=\"author\" content=\"bendodd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bendodd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\"},\"author\":{\"name\":\"bendodd\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/306462beb0b4e5d4639b31f613f09a2c\"},\"headline\":\"Cirque Mountain Apparel transfers brand to LOCALE Outdoor\",\"datePublished\":\"2018-12-30T08:15:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\"},\"keywords\":[\"Avon\",\"Best Apparel for the Mountains\",\"Best Mountain Apparel\",\"Cirque Mountain Apparel\",\"clothes\",\"CO\",\"Colorado\",\"company\",\"design\",\"Eagle\",\"EagleVail\",\"hats\",\"locale\",\"LOCALE Outdoor\",\"Mountain Apparel\",\"mountains\",\"outdoor apparel\",\"USA\",\"vail\",\"Vail Valley\",\"vail valley partnership\"],\"articleSection\":[\"Community Press Releases\",\"Visitor Information\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\",\"name\":\"Cirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#website\"},\"datePublished\":\"2018-12-30T08:15:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vailvalleypartnership.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cirque Mountain Apparel transfers brand to LOCALE Outdoor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#website\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/\",\"name\":\"Vail Valley Partnership\",\"description\":\"Support. Unite. Lead.\",\"publisher\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vailvalleypartnership.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#organization\",\"name\":\"Vail Valley Partnership\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png\",\"contentUrl\":\"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png\",\"width\":320,\"height\":157,\"caption\":\"Vail Valley Partnership\"},\"image\":{\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/VailValleyPartnership\",\"https:\/\/x.com\/VVPartnership\",\"https:\/\/www.youtube.com\/user\/vvpartnership1\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/306462beb0b4e5d4639b31f613f09a2c\",\"name\":\"bendodd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a8f975de505220a02d6c50021d7da245447596a701d07ada2d2cc1776d1ed8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5a8f975de505220a02d6c50021d7da245447596a701d07ada2d2cc1776d1ed8f?s=96&d=mm&r=g\",\"caption\":\"bendodd\"},\"url\":\"https:\/\/www.vailvalleypartnership.com\/author\/bendodd\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/","og_locale":"en_US","og_type":"article","og_title":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership","og_description":"To All Our Clients, Supporters and Friends, Over the years you each have held a key role in getting us...Read More","og_url":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/","og_site_name":"Vail Valley Partnership","article_publisher":"https:\/\/www.facebook.com\/VailValleyPartnership","article_published_time":"2018-12-30T08:15:08+00:00","author":"bendodd","twitter_misc":{"Written by":"bendodd","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#article","isPartOf":{"@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/"},"author":{"name":"bendodd","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/306462beb0b4e5d4639b31f613f09a2c"},"headline":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor","datePublished":"2018-12-30T08:15:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/www.vailvalleypartnership.com\/#organization"},"keywords":["Avon","Best Apparel for the Mountains","Best Mountain Apparel","Cirque Mountain Apparel","clothes","CO","Colorado","company","design","Eagle","EagleVail","hats","locale","LOCALE Outdoor","Mountain Apparel","mountains","outdoor apparel","USA","vail","Vail Valley","vail valley partnership"],"articleSection":["Community Press Releases","Visitor Information"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/","url":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/","name":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor | Vail Valley Partnership","isPartOf":{"@id":"https:\/\/www.vailvalleypartnership.com\/#website"},"datePublished":"2018-12-30T08:15:08+00:00","breadcrumb":{"@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vailvalleypartnership.com\/2018\/12\/cirque-mountain-apparel-transfers-brand-to-locale-outdoor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vailvalleypartnership.com\/"},{"@type":"ListItem","position":2,"name":"Cirque Mountain Apparel transfers brand to LOCALE Outdoor"}]},{"@type":"WebSite","@id":"https:\/\/www.vailvalleypartnership.com\/#website","url":"https:\/\/www.vailvalleypartnership.com\/","name":"Vail Valley Partnership","description":"Support. Unite. Lead.","publisher":{"@id":"https:\/\/www.vailvalleypartnership.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vailvalleypartnership.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vailvalleypartnership.com\/#organization","name":"Vail Valley Partnership","url":"https:\/\/www.vailvalleypartnership.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png","contentUrl":"https:\/\/www.vailvalleypartnership.com\/fa-content\/uploads\/sites\/2\/2015\/06\/vvp-logo-login.png","width":320,"height":157,"caption":"Vail Valley Partnership"},"image":{"@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VailValleyPartnership","https:\/\/x.com\/VVPartnership","https:\/\/www.youtube.com\/user\/vvpartnership1"]},{"@type":"Person","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/306462beb0b4e5d4639b31f613f09a2c","name":"bendodd","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vailvalleypartnership.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5a8f975de505220a02d6c50021d7da245447596a701d07ada2d2cc1776d1ed8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a8f975de505220a02d6c50021d7da245447596a701d07ada2d2cc1776d1ed8f?s=96&d=mm&r=g","caption":"bendodd"},"url":"https:\/\/www.vailvalleypartnership.com\/author\/bendodd\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts\/24835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/users\/17931"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/comments?post=24835"}],"version-history":[{"count":2,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts\/24835\/revisions"}],"predecessor-version":[{"id":24837,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/posts\/24835\/revisions\/24837"}],"wp:attachment":[{"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/media?parent=24835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/categories?post=24835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vailvalleypartnership.com\/wp-json\/wp\/v2\/tags?post=24835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}